Project type: Event Scope: Environmental design, space planning, art direction, event production Role: Creative Lead Team: William Kahn (Account Leader), Kimberly Saunders (AE), Darren Pasdernick (CD), Leslie Piazza (AM), Mike Young (Detailer), GES-OnServices Budget: $300,000 Time frame: 6 months Size: 20,000 SF, 1500+ Attendees Venue: Atrium Ballroom, Atlanta Marriott Marquis
Project Objectives JLL’s #1 brokerage priority is technology enhancement. A cross-functional team is implementing a series of digital improvements to orchestrate people, data, and technology. This event will be a an opportunity for top brokers to pilot several point solution tools that will attack each phase of the sales process.
The client needed a non-linear spatial solution with visual cues that informed attendees of their place in the sales cycle/journey. To bring the sales cycle/journey to life, the layout of the experiential environment was designed to integrate six demonstration areas for the technology showcase, lounge areas, and a dining hall. Wayfinding elements were used in each area to inform attendees of where they stood in the sales cycle.