Handtmann at PACK EXPO 2018

With: GES 

Project type: Exhibit
Scope: Environmental design, space planning, art direction, construction documentation
Role: 3D Designer
Team: Johnny Frank (AE), Joanna Kwak (AM), Duane Glossa (PM), Hensley & Associates (Agency of Record)
Budget: $250,000
Time frame: 3 months
Size: 1072 SF
McCormick Place, Chicago, IL

Project Objectives
Handtmann is a leading global technology solutions provider to the food processing industry that specializes in best-in-class portioning, dividing, depositing, forming and filling equipment for meat, bakery, dairy and pet food processors.  At Pack Expo 2018, the client sought to showcase two large pieces of meat processing equipment in a very tight in-line booth space - this was optimized by a dimensional back wall used to create a sense of depth.  Both aesthetically pleasing and functional, a custom runway was used to highlight the machine and hide its cable.  To create a visually dynamic space, angles were used as a design motif in custom millwork, graphics, and flooring.