Photo by Stephen Schmidt

Adobe MAX 2019

With: Freeman

Project type: Event
Scope: Environmental design and space planning for exhibits, installations, and ceiling art throughout the conference
Role: 3D Designer
Core Team: Erik Heitmeyer (Business Development), Mike Medrzycki (Director of Client Solutions), Eric Ward (Creative Director), Hayley Polivka (Sr. Design Producer), Valerie Bojarski (Client Solutions Manager), Luke Truitt (3D Designer), Remdell Quiambao (3D designer)
Budget: $1.5M production value for components designed and produced by Freeman
Time frame: 3 months
Size: Varies
Venue: Los Angeles Convention Center (LACC), Los Angeles, CA

Project Objectives
Adobe MAX 2020 is a conference for creative professionals, students, and enthusiasts to learn from design heroes, pick up new skills, and find inspiration.  Agency of Record George P. Johnson partnered with Freeman to design and produce individually-themed exhibits inside the exhibit halls, along with installations and ceiling art that aligned with Adobe's campaign theme throughout the lobby and pre-function areas.

Campaign Overview
Adobe simply set out to find a cutting edge style/direction/artist to create an inspiring environment for their creative audience. They tasked Rik Oostenbroek with visualizing convergence of abstract & architectural op-art worlds, using a mix of edgy, rectangular, 3D B&W op-art elements that blended nicely with color.